Why two product groups in the same range?
Because we want to cover most of our customers' expectations in terms of efficiency and sustainability. To achieve these objectives, which are sometimes difficult to reconcile, it has been necessary to develop a wide range of products with different ingredients for similar functions
What are the differences between PE and PEO?
The PE range, for performance reasons, combines traditional ingredients with active ingredients of natural origin while the PEO range is formulated with natural ingredients up to a minimum of 98%. These forms are also certified by an external and independent body that certifies and confirms the claimed origins.
Which is the most efficient range: PE or PEO?
Two criteria must be taken into consideration: the performance of the product for a particular hair type or its natural or organic character. If the customer is primarily looking for the best result for his hair type, he must be able to choose a product without necessarily taking into account its origin or its more or less natural character. If, on the other hand, the customer's decision and therefore purchase criterion is primarily the organic or natural aspect of the product, then he must choose the PEO range which will correspond 100% to his decision criterion.
Is the PE range bad for the environment?
No, neither more nor less than the PEO range because the differences between the two product groups are marked by the natural origins of the ingredients, not by their impact on the environment. If the consumer/customer's choice criterion is environmental impact, then another range of products must be chosen with ECOLABEL certification, the specifications of which are essentially oriented towards the reduced ecotoxicity of residues on surface waters.
Why is a product certified cosmos organics or cosmos bio or cosmebio not also certified ECOLABEL?
Because the specifications of these labels or certificates are different and do not have the same objectives. The ideal would indeed be for a product to be both cosmos organics AND ECOLABEL. This combination of labels is theoretically possible but the list of possible ingredients is very limited and would not allow to formulate sufficiently efficient products. Let us not forget the high level of expectation and requirement of consumers/customers used to constantly improving results over time and developments at raw material manufacturers. Organic and/or ECOLABEL products, yes, certainly, but only if they are at least as good as conventional and traditional products and not more expensive.
Is the selected PE packaging recyclable?
Is the packaging for PEO made of recycled PET recyclable?
Yes, and recycled PET makes a real contribution to reducing plastic waste. The recovery, sorting and reuse/recycling of plastic waste is the only sustainable way forward in the long term because it helps to preserve the material, labour and energy used for primary manufacturing.
Is PET biodegradable?
No. The biodegradability of plastic objects can lead to deviant behaviour on the part of some consumers: why bother to recover and sort if we know that the plastic object will degrade itself in nature? In addition to visual pollution until the biodegradable object has been effectively and completely degraded, what will be biodegraded will have disappeared and with its disappearance, will also disappear the entire chain of added values that allowed the object to be manufactured.
Are the labels made of recyclable material?
Are PE and PEO products part of the circular economy?
Does the plant in which PE and PEO products are manufactured meet sustainability criteria?
Are the products Vegan?
Are the essential oils used of organic origin?
Who are PE and PEO products for?
The entire Pure Elements range is distributed primarily to professionals in the hairdressing sector in order to support consumers' choice by informing them about the characteristics of the products. PE products are also available on a dedicated website in addition to selective distribution by hairdressers.